Index

PowerCATI is the flagship product of Fengpu Software. It is a joint effort of Fengpu Software and major marketing research firms. It contains marketing research firms' many yeas marketing research experience and Fengpu software's hardware and software cutting edge technologies. It is most advanced CATI system in the world.

It's based on statistics theory, absorbed nowadays developments of marketing research industry. It can satisfy practical data collection and analysis needs of marketing research firms, statistics bureau, research institutions and universities.

PowerCATI is mutual, powerful, and easy-to-use. It works well in very large CATI room (over 800 seats). It's competitive, based on seats pricing and special promotions, make it the first CATI choice for small to medium business.

PowerCATI is the only CATI system that Millward Brown-ACSR recommends to nation-wide agents. Millward Brown-ACSR itself signed the biggest ever CATI software contract with Fengpu software -- nearly 1000 seats.

Target Users

Marketing research firms	Universities
Statistics bureaus	Large enterprise
Government	Call centers
Research institutions	...

Usage

Marketing research：

Data collection and analysis by enterprises, media, research institutions.

Product positioning analysis	Brand market share survey	Customer Satisfaction Survey
Rapid advertising tracking	Brand awareness survey	Customer loyalty / loss study
product use and users' attitude study	Brand value/positioning study	City Commercial Environment study
Product penetration study	Brand competitors study	Customer spending habits /Life style study
Media study	Brand Transformation	Vertical Data collection

Poll:

Mainly for government to conduct social survey.

Collect public opinion about government plans and policies	Quick survey for hot or unexpected issues
Public opinion about image of government and its work effectiveness	Evaluation of service quality and service level in public services sector

Telephone Marketing:

Primarily for commercial enterprises to sell consumer products such as vacation, travel, insurance products etc.; Sell all types of products, services to enterprise users. Through the use of telephone communication, to achieve a planned, organized and efficient way to expand customer base, improve customer satisfaction, maintain customer, to achieve marketing goals. Targets includes new and existing customers.

Products, services promotion	Database marketing
Related products, services marketing	Payments Collection

Customer callback:

Customer callback is a common method for enterprise to conduct product or service satisfaction survey.

Customer care	Satisfaction Survey
Callback for customer complaints	Customer retention
Scheduled call back	Specific festive return visit
Business notice	...

Various other data collection

Function and Structure

Manager System setup Project management Sample management Population Distribution Management Interviewer management Sample and question quotas setting Forbidden phone numbers Management Questionnaire design Sample statitics Interviewer statistics Open text coding Answer sheet statistics Answer sheet export	Questionnaire designer Design questionnaire Assign Quantum column Setting parameters Debug questionnaire Preview, print questionnaire
Supervisor Project monitor Sample monitor Listen and watch interviewers Quota monitor Callback monitor and reassign	Interviewer Automatically or manually dialing Conduct survey Callback Specify dial or survey failure

PowerCATI series products also include

• Simulator
• Random number generator
• Sample importer
• Auto-backup tool

and so on.

Part of more detailed functions cab be found at training schedule.

Features

Powerful, Practical

• Nipo-alike scripting language, simple yet powerful; It is easy to convert from MS-Word document:
• Support all types of question types: Multi/Single choice, Numeric and text open, 2/3 dimension grid, half-open, order, allocation, append, dummy, (not) must-answer; All types of operation: complex logic, jump, control, imitate, range ...
• Unlimited length and layers in a questionnaire, unlimited number of options in a question;
• Reference to sample property and environment variables in the questionnaire logic;
• Powerful debug, preview and error-checking functions;
• Multiple sampling method supported; Self-define rules for checking for duplicated samples; reuse population definition in RDD;
• Precise and accurate quota control, including property based quota, question based quota, composite quota, on-going quota; Adjust quota up and low limit any time
• Audio recorded, real-time audio and video monitor;
• Auto-coding for open or half-open questions;
• Intuitive answer-sheet auditing user interface;
• Export answer sheet in Excel, SPSS, Quantum, Asian character is well supported.
• Detailed control over project import and export, suitable for executing project at other locations and project backup and archiving.

Easy management

• Complete project, user, privilege, bad phone numbers management;
• Different type (interviewer, sample, question, answer, option, time), different dimension, real time, cross project statistics, can be used in process control, interviewer auditing etc;

Flexible

• All sample properties are self-defined, and can be referenced in questionnaire: Answer sheet can be used to update sample property
• Totally self-define abnormal ends, including during the call or after entering the survey, also self-define how to handle it;
• Multiple ways to get a sample to interview -- assigned by server (randomly or in fixed order), callback sample, or specific sample specified by the supervisor
• integrated CTI, manual or auto-dialing;
• Manually change sample status (certain rules enforced) to re-interviewer again;

Efficient

• Concise user interface; interviewer can use solely mouse or keyboard, very efficient
• Assign sample based on interviewers' skill, dialect
• Powerful search capability;
• Assign users to project, or visa verse, in batch mode;
• Accumulate and auto-filtering bad phone numbers.

Intelligent

• Questionnaire can be modified while the project is running; The System auto-track the changes among versions and merge answers when export answer sheets.
• Samples may be applied priority, can be divided into groups and can be assigned to the interviewer based on sample property and interviewer skills;
• Auto-reassign callback sample to online interviewers if original interview is not login and time is due( configurable);
• Auto-backup daily;

Excellent system performance

• Well designed system guarantees performance will not go down when data grows; P4/1G memory can support 200 seats online simultaneously;
• Project archiving can free space for new projects;
• No data lost even in case computer deadlock, network broken;
• Standard Windows application style, supports drag and drop, easy to use;
• Easy to install and maintain;

Quality Control

• Quality control is achieved in many ways like real time listen and/or screen monitor by supervisor, real-time statistics, answer sheet and audio/video record checking;

Why PowerCATI?

• Close co-operation with marketing research firms, makes PowerCATI very powerful, flexible, practical and detail-oriented;
• Cutting-edge technology, PowerCATI is based on Microsoft .NET platform, support both 32- and 64-bit operating system. Based on ESB (Enterprise Service Bus)/SOA (Service Oriented Architecture) structure; Mutual CTI (Computer Telephony Integration ) and Massive Data Processing Technology;
• Most complete solution: from design to executing, to data export; both hardware and software;
• Thoughtful services include pre-sale consulting, installation, training, maintenance, upgrades, and the most timely technical support;
• High-end customers, experienced team with 800+ seats CATI center implementation experience;
• Chinese and English version, no language barrier;
• Reasonable price.

System requirements:

PowerCATI runs on Microsoft Windows platform.

All modules:

• Operation System Supported: Windows 2000 Service Pack 3; Windows 98; Windows 98 Second Edition; Windows ME; Windows Server 2003; Windows Vista Business; Windows Vista Business 64-bit edition; Windows Vista Enterprise; Windows Vista Enterprise 64-bit edition; Windows Vista Home Basic; Windows Vista Home Basic 64-bit edition; Windows Vista Home Premium; Windows Vista Home Premium 64-bit edition; Windows Vista Starter; Windows Vista Ultimate; Windows Vista Ultimate 64-bit edition; Windows XP Service Pack 2

  Fengpu Software suggest not to install PowerCATI system on Windows 98 or Windows 98 SE ;
  it is suggested to install database and application server on Windows 2000 or 2003 Server.

• other software requirements: Microsoft .NET 1.1 Service pack 1 or .NET 2.0/3.0.
  Note: .NET requires 280 MB (x86 machine) or 610 MB (x64 machine) available hard disk space;
  
  TCP/IP protocol

Interviewer, Supervisor, Questionnaire designer

• Processor: Intel® Pentium® 3, Intel® Celeron®  2.13GHz or better CPU recommended
• Memory:128M, 256M or more recommended
• Hard disk:25M for installation of PowerCATI interviewer or supervisor; More space needed at run time for log and temporary files

Manager

• Processor: Intel® Celeron®, but Intel® Pentium® 4 or better recommended
• Memory:256M, 512M or more recommended
• Hard disk:30M for installing PowerCATI Manager; More space needed at run time for log and temporary files

Application Server

• Processor: Intel® Pentium® 4 or better CPU
• Memory:512M for 80 seats, 1G for 200 seats
• Hard disk:20M for installation of PowerCATI Application Server; More space need for log files at runtime
• USB:USB1.1 or 2.0 socket

CTI Server

• Processor: Intel® Pentium® 3 or better CPU
• Memory:512M
• Hard disk:20M to install PowerCATI CTI server; More hard disk space required if audio files recorded in the same machine;
• PCI slot: For voice board; Suggest to use an industrial PC with bigger case and more PCI slots.